We live in a world that feels increasingly saturated with content, yet hungry for connection. Ideas come fast; change comes slow. Platforms multiply, while our attention divides. In this climate, I find myself turning away from excess and toward precision.
What does it mean to create, teach, or consult responsibly today? What does real impact look like, beyond visibility?
What does it mean to produce work that doesn't just speak to people, but moves with them? What responsibilities come with knowing how to write powerfully in a world that urgently needs care, clarity, and coordinated action?
These are the questions guiding my current trajectory–whether in curriculum design, storytelling, or consulting. What connects all these modes is a commitment to communication as a tool not only for reflection, but for renewal.
What does it mean to create, teach, or consult responsibly today? What does real impact look like, beyond visibility?
What does it mean to produce work that doesn't just speak to people, but moves with them? What responsibilities come with knowing how to write powerfully in a world that urgently needs care, clarity, and coordinated action?
These are the questions guiding my current trajectory–whether in curriculum design, storytelling, or consulting. What connects all these modes is a commitment to communication as a tool not only for reflection, but for renewal.
"Rhetoric is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols." --Kenneth Burke (1969)
In A Rhetoric of Motives, p. 43, University of California Press.
With over fifteen years of experience in rhetoric, writing, and strategic communication–across both academic and applied spheres–I find myself entering a new phase of meaningful expansion.
As a professor of writing and communication, I’ve dedicated my career to helping others communicate with clarity, ethics, and purpose. Whether teaching first-year writing, advanced rhetoric, or leading professional development workshops, my focus has always been on cultivating transferable skills and global literacy--principles that extend beyond the classroom.
Beyond academia, I’ve worked as a consultant, helping individuals and institutions translate strategy into language that resonates and inspires change. Because for me, communication has never been just about words--it’s about their power to shift minds, behaviors, and even systems.
This belief also drives my creative work. As a screenwriter and multiplatform storyteller, I explore the human condition and our interdependence with one another and the environment. The goal isn’t spectacle--it’s meaning. Emotion. Recognition. And, when possible, action.
Lately, I’ve been thinking even more deeply about that final piece: action.
Writing is more than a skill–it is a form of agency. Through language, we engage systems, propose futures, and move ideas into the world with real consequence.
That belief has shaped everything I do. I’ve designed writing curricula that empower students to see language as a civic tool. I’ve helped organizations align their messages with their missions–because what we say, and how we say it, shapes what others believe and do.
Whether structuring a multiplatform narrative or developing a professional workshop, I remain guided by a central aim: to move people--not only emotionally, but toward reflection, insight, and engagement.
My next steps will deepen that commitment–toward work that listens, acts, and builds. I’ll continue to teach. To consult. To write. To shape and be shaped by the questions that matter.
Because in a time like this, when words are everywhere, I choose to craft those that carry weight–
words that don’t just speak, but do.
For example, I recently designed a writing course centered on sustainable futures and public health–giving students the tools to research, imagine, and articulate actionable responses to global challenges. In my creative work, I’m exploring storylines that don’t just entertain but challenge viewers to reconsider what justice, community, and care might look like in uncertain times.
These are just a few steps toward a direction I care deeply about:
Communication as contribution. Writing as participation. Language in service of the world we want to live in.
As a professor of writing and communication, I’ve dedicated my career to helping others communicate with clarity, ethics, and purpose. Whether teaching first-year writing, advanced rhetoric, or leading professional development workshops, my focus has always been on cultivating transferable skills and global literacy--principles that extend beyond the classroom.
Beyond academia, I’ve worked as a consultant, helping individuals and institutions translate strategy into language that resonates and inspires change. Because for me, communication has never been just about words--it’s about their power to shift minds, behaviors, and even systems.
This belief also drives my creative work. As a screenwriter and multiplatform storyteller, I explore the human condition and our interdependence with one another and the environment. The goal isn’t spectacle--it’s meaning. Emotion. Recognition. And, when possible, action.
Lately, I’ve been thinking even more deeply about that final piece: action.
Writing is more than a skill–it is a form of agency. Through language, we engage systems, propose futures, and move ideas into the world with real consequence.
That belief has shaped everything I do. I’ve designed writing curricula that empower students to see language as a civic tool. I’ve helped organizations align their messages with their missions–because what we say, and how we say it, shapes what others believe and do.
Whether structuring a multiplatform narrative or developing a professional workshop, I remain guided by a central aim: to move people--not only emotionally, but toward reflection, insight, and engagement.
My next steps will deepen that commitment–toward work that listens, acts, and builds. I’ll continue to teach. To consult. To write. To shape and be shaped by the questions that matter.
Because in a time like this, when words are everywhere, I choose to craft those that carry weight–
words that don’t just speak, but do.
For example, I recently designed a writing course centered on sustainable futures and public health–giving students the tools to research, imagine, and articulate actionable responses to global challenges. In my creative work, I’m exploring storylines that don’t just entertain but challenge viewers to reconsider what justice, community, and care might look like in uncertain times.
These are just a few steps toward a direction I care deeply about:
Communication as contribution. Writing as participation. Language in service of the world we want to live in.
"...because there has been implanted in us the power to persuade each other and to make clear to each other whatever we desire, not only have we escaped the life of wild beasts, but we have come together and founded cities and made laws and invented arts; and, generally speaking, there is no institution devised by man which the power of speech has not helped us to establish." --Isocrates (1735). Nicocles [To his subjects the Cyprians, concerning their Duty].
In J. Brown (Trans.), The duty of a king and his people (pp. 26–43).
